Facebook Ad Buyer & Strategist

We are looking for an ambitious ad buyer that wants to take on the challenge of scaling our brand to the next level. They will love creating new strategies, testing out new platforms and working directly with our creative team to put the best content out there.

This person will be responsible for the Pulse's paid social accounts and their results. They will be comfortable working independently to come up with new ideas for ad strategy and execution. There will also be opportunity to work on our fledgling sister brand Carleen Creative.

In the future, there will be opportunities to work on other marketing aspects for both companies. We foresee a lot of growth in the next 5 years and want to build an amazing team of talented individuals [which could include you]!

This position reports to our Marketing Manager and Director of Marketing.

Qualifications:

3+ years' experience within digital marketing (paid media buyer/planner, campaign analyst, account manager, etc.)
Expert level understanding of Facebook Ads is essential
Experience managing paid advertising budgets over $50k per month
Understanding of other paid marketing channels including Snapchat Ads, Pinterest Ads, and Google Ads

Nice-to-Have Qualifications:

Google Analytics and UTM Experience
Google Data Studio Reporting Experience
Experience with other paid platforms
Email Marketing Experience

Responsibilities:

Manage and optimize all Paid Media Campaigns including Facebook Ads, Snapchat Ads, Pinterest Ads, and Google Ads
Work directly with the Marketing Manager to analyze, plan, and identify scaling opportunities within Paid Advertising Accounts
Collaborate with the Marketing Team on additional Marketing Projects, Collection Launches, and Special Campaigns
Research and continually learn about industry trends and identify new test opportunities
Analyze ad account data and provide evidence-based recommendations to the Content Creation Team
Effectively communicate ad campaign performance to Business Owners and Marketing Manager